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From Paris..., no from Shanghai with luv :)

· Shanghai

We are launching a series of regular interviews with our mentees.
她世纪正在开展一个与被辅导女性的访谈系列。

The first interview is with a French lady with a beautiful name Ilhame Bououden, or simply Ema. Ema is running a beauty business in Shanghai. Her daily motivation is customer´s satisfaction and happiness.
第一次访谈对象是一位有着动听名字的法国女性Ilhame Bououden,简称Ema. Ema在上海经营着她的美容事业,她每天最大的动力就是让客户满意和开心。

Ema tells us: “When I see a woman smiling after her treatment I feel like I am flying. I take care of woman´s eyes. Woman´s eyes are a very serious business. Actually the most powerful part of our image. Together with my customers we are creating the most beautiful eyes in Shanghai.”
Ema告诉我们:“当我看见女性使用我们的产品后脸上绽放出的笑容,我就感觉自己飞起来了。我帮助女性护理她们的眼睛,女性的眼睛非常重要。眼睛是个人形象中非常有力的部分,我们与我们的顾客一起在上海打造最美的眼睛。”

Hi Ema, when we first met at HerCentury, you have already had a mature business idea. How did you start?
你好,Ema,我们第一次在她世纪遇见时,你已经有很成熟的商业想法了,你是如何开始的呢?

I started without much planning. I arrived to China 10 months ago and I thought that no one would hire me as I don't speak Chinese. I was a total stranger in Shanghai, without any connections. Finally, I just created my own dream job instead of working for another guy's dream.
我开始时并没有什么计划。大概10个月前我来到中国,我觉得没人会雇我因为我不会讲中文。我在上海无亲无故,完全是个陌生人。最终我决定为自己的梦想打拼,而不是为其他人的梦想而打工。

Have you ever considered doing anything different? Like working for a company again?
你是否曾考虑做些其他事情?比如再次进入一个公司工作?

Sometimes I still have a moment of doubt, yes of course! Sometimes I am still looking at job offers and thinking that I should send over my CV. But then I think about all experiences I went through, all tough moments I had, and am I even more motivated to get back to my business and to keep going. Can't give up now! I simply cannot and this is not an option so far.
当然,有时我会有片刻的怀疑和不确定。有时,我也在寻找工作机会,想着我应该发送简历。但是转念一想,我经历的种种,我反而更有动力回到我的生意上,继续前进。现在决不能放弃,放弃对现在的我来说不是一个选择。

Tell us about your most complicated customer?

说一说你最复杂难懂的顾客?

There are no such customers. I have customers with high standards, looking for someone able to listen to their needs and to truly understand them and provide a personalised service. Many customers are very used to have the best, 5 stars services.
对我来说没有这样的顾客。我有些顾客要求很高,希望有人倾听他们的需求,并能真正理解他们并提供定制化的服务。许多顾客非常习惯于最好的5星级服务。

Fortunately I am French from Paris, and Parisian customers are very demanding. I have learned a lot from them :) I always joke:”If you can make a french customer happy, then you can make any customer happy”.
幸运的是,我来自法国巴黎,法国顾客要求都很苛刻。我从他们身上学到了很多,我常开玩笑说,“如果你能让一个法国顾客开心,那你就能让任何顾客开心。”

What are the main barriers you have encountered and how are you planning to overcome them?
你都遇到了哪些困难?你打算如何克服他们?

Of course the language! Language barriers reduce our independence. I am not able to do everything on my own and I need to rely on other people for help.
当然是语言难关!语言障碍减少了我们的独立性,我没办法独立做所有事情,我依赖于他人的帮助。

To improve this situation, I am learning Chinese and plan to hire a Chinese assistant.
为了改善这个状况,我正在学习中文,以及打算雇一个中国助理.

We met at HerCentury, a mentoring community for women. What were you looking for in a mentor?
我们是在她世纪—一个为女性提供导师的社区遇见的,你当时想寻求什么样的导师呢?

I was looking for a guidance. For someone willing to share with me entrepreneurial experiences and give me feedback on my strategy. I work alone, and this is quite challenging. I needed someone I could share my thoughts with and to learn from. I am always willing to learn. I want to keep learning all my life!
我当时想得到指导,想寻找一位导师跟我分享创业经验并在我的生意战略方面给我一些反馈。我自己独立工作,这其实是非常挑战的。我需要跟导师分享我的想法,并从中学习。我一直很愿意学习,我想终身学习!

Tell us about inspiring women in your life?
跟我们谈谈在你生活中那些激励你的女性吧?

My mother, she inspired me. She worked hard all her life and took many challenges in order to raise our family. She worked very hard to provide us with food, clean outfit and comfort. She left her country to settle in France and to give us a better future. Now I work for her. I want to be able to take care of her when she is old.

我妈妈她一直激励着我。她一生都在努力工作,为了养家她接受过许多的挑战。她努力工作赚钱为我们提供食物、干净的衣服和舒适的生活。她离开故乡迁居到法国,为的是给我们更好的未来。现在我为她努力工作,因为我想在她年老时能照顾好她。

You come from a family of strong women :) You will definitely succeed. If we do this interview again, several years later. What will you tell us?

你来自一个有着坚强女性的家庭,你一定会成功的。如果若干年后,我们再次采访你,你会告诉我们什么?

I will tell you how proud I am of my loyal and happy employees doing their best to satisfy every single customer. My future employees will believe in Esthete core values of professionalism, trust and expertise.
我会自豪地告诉你,我的员工都很忠实、快乐,他们尽其所能让每一位顾客满意。我未来的员工也会坚信我们的核心价值观-职业精神、信任和专业。

I will tell you how proud I am and grateful to thousands of inspirational customers. Customers always willing to become a better self and to take their image very seriously.
我会自豪地告诉你,我对我们成千上万的顾客都心怀感激,每个顾客都愿意变成更好的自己,愿意仔细打理自己的形象。

I will tell you how proud I am to have experienced this great journey in China. China gave me a chance to challenge myself, to do a good job and be proud of it. China is the place where I could achieve my goals and dreams.
我会自豪地告诉你,我很高兴我在中国有这么难得的旅程。中国给了我挑战自我、做好工作和为自己自豪的机会。中国就是我实现目标和梦想的地方。

WeChat: EmaBououden

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